I'll tell you what the deal is. They increased the price by four dollars at my regular supplier, Vitacost. This magic is now over a dollar a scoop. And you know what else they did? They reduced the scoop size. A pouch that used to have 14 110-calorie large-sized scoops now has 14 88-calorie small-sized scoops. Fourteen over-a-dollar-each 88 calorie small-sized scoops.
And you know what else they did?
Well, they did improve the flavor. I was never critical of the old taste- especially since I always choose to eat my protein shake as pudding-consistency, with way less water than usual. This makes the taste more concentrated, and that's just fine with me!
But I immediately noticed a new creaminess about this latest pouch of Rainbow Light that I opened. And it was good! Almost like genuine chocolate milk- but not to worry- it's just as allergen free as before. The only difference I noticed was that "Custard Vanilla Flavor" has been added to the "other ingredient" list.
Way to go, Rainbow Light- you invented Custard Vanilla Flavor, and it tastes like chocolate milk. But is it worth a 36% price increase per pouch?
(PS I've been sprinkling this new formula over my granola in the morning... mmMMmm!)
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